Promotion Mix

What is Promotion Mix? A promotion mix refers to a combination of various marketing strategies that are created by marketers to maximise promotional efforts and reach a larger audience. The task of the marketer is to identify the ideal promotion mix for a specific brand. Marketing communication mix is another name for the promotion mix. […]

Lead Qualification

A study by Harvard Business Review says that companies responding to leads within an hour are seven times more likely to qualify for the lead. So, you might have an idea of how important it is for companies to automate lead qualification. Conversion of potential leads into customers and the creation of a loyal customer […]


What Are Whitepapers? Whitepapers are authoritative reports or guides that delve deeply into a particular subject, offering detailed information, analysis, and expert opinions. Unlike promotional materials, whitepapers focus on educating readers and presenting objective facts and findings. Purpose The primary purpose of a whitepaper is to inform and educate. It addresses complex issues, explores challenges, […]


What is E-Office? E-office is a digital workspace where work happens on computers instead of traditional paper. People use computers to create, share, and store documents, making work faster and more organized. With e-office, files are easily managed, collaboration is smoother, and paperwork becomes a thing of the past. It’s a modern, efficient way to […]

High Frequency Trading

In the competitive landscape of financial markets, time is money. HFT companies have emerged as pioneers, utilizing cutting-edge technology to execute trades at unprecedented speeds, often measured in microseconds. This swift pace enables them to capitalize on minute market fluctuations. What is High-Frequency Trading (HFT)? HFT involves the use of powerful computers and algorithms to […]

Fiscal Deficit

What is Fiscal Deficit? Fiscal Deficit is the gap between the total revenue and expenditure of the government, in a financial year. In short, when the government expenditure exceeds government revenue, it is a fiscal deficit. This reflects the borrowing requirement of the government. It is an integral part of fiscal policy and thus is […]


What is Dropshipping? Dropshipping is a retail fulfilment method where online store owners don’t need to keep products in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. In essence, you act as a middleman between the supplier and the […]

Digital Sales

What is Digital Sales? Digital sales encompass online channels and technology to market, sell, and deliver products or services. This includes everything from e-commerce websites and social media platforms to email marketing and mobile apps. In essence, it’s about leveraging the power of the internet to reach potential customers, build relationships, and convert leads into […]

Warehouse Management System (WMS)

Warehouse Management Systems (WMS) are crucial business tools, especially in e-commerce, where efficiency and accuracy are paramount. WMS is a software solution that optimizes the movement, storage, and tracking of goods within a warehouse. In this article, we will explore what a WMS is, its importance, and key characteristics, provide examples, and delve into its […]

Job Shadowing

What is Job Shadowing? Job Shadowing implies deep observation of an employee at work interested in the same career. It is a form of on-the-job training, in which a new employee follows and minutely observes another employee who is skilled and professional, while he performs the role. It is a technique to see the tasks […]